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Introduction to the Major of Business English

Author:   Time:2019-06-18   Hits:



Educational Objectives: Business English is aimed at cultivating innovative, professional, and interdisciplinary talents who can satisfy the needs of social and economic development. The graduates are supposed to excel in both moral integrity and professional ability. They will be proficient in the English language, possess humanistic qualities, and have broad international vision and strong cross-cultural communicative competence. They ought to have a good command of international business theory to participate in its activities.

Characteristics: This major is geared to cultivating Business English application-oriented innovative talents, adopting advanced educational and pedagogical ideas and means to foster students’ comprehensive capacities of language, business, humanistic spirit, autonomous learning and English practice. Importance is attached to the cultivation of competence for cross-cultural communication and innovation.

Educational Model: There is an integration of in-class teaching and out-of-class innovation in our educational model. We make use of off-campus practice bases and teaching facilities like a network platform for foreign language teaching, advanced audio classroom, simultaneous interpreting laboratory and Business English training room to cultivate high-caliber compound talents. Core Courses of the Major: Advanced Business English, Business English Writing, Business English Translation, Inter-Cultural Communication, Principles of Economics, Introduction to Management, International Finance, Foreign Trade Documentation, Marketing, etc.

Employment: Graduates of this major will be proficient in the English language, know the Western cultures, and have a good grasp of systematic knowledge and theories in the field of international business. Meanwhile, the graduates have the ability to participate in international business activities and engage in international business work. They are qualified to work as translators, English editors, journalists, guide-interpreter and other jobs in government offices, foreign enterprises, business management companies, translation companies, publishing houses, tourist agencies, premium hotels, etc. Besides, they can work in educational institutions and scientific researches. Some students choose to further their study for their master’s degree or doctor's degree.

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