单位：外国语学院

时间：11月21日（星期二）下午14：30

地点：大学城实验一号楼604室

题目：全球化背景下，经理人的语言和跨文化沟通

报告人：Dr Yunxia Zhu (PhD in business discourse and communication from Australian National University)

内容简介：

Recently increasing research attention has been given to intercultural communication for global managers and we already know that intercultural communication skills are essential for international business success (e.g., business negotiation and expatriate acculturation). We also know that cultural or linguistic differences are often viewed as barriers to communication. To address this negative tendency, there have been some attempts of adopting a more positive stance of identifying cultural differences as an asset for cross-cultural collaborations.

Yet we still do not seem to understand that the root cause of this negative tendency can actually go deeper than a simple change of stance towards the positive. Rather the essential issue is to address how to construct relationship between self and cultural Other. Extant research tends to focus on ‘self’ (e.g., expatriates) as a ‘stranger’ trying to adapt to a foreign culture. In order to reverse this trend, we need to develop a mechanism for understanding intercultural communication in global business practice using language as a tool. To achieve this goal, this study integrates some insight from strategic competence and sociolinguistics which has focused on this relationship in interactions in great depth. Furthermore, this study also extends the strategic competence perspective with a future orientation based on ‘hope’-one of the key psychological capitals of positive global leadership.

In light of this model, this study proposes intercultural communication as composed of three processes: situated, reflexive and generative. It also proposes a communication matrix involving both relatedness between self and the cultural Other and a future orientation for generating high-level performance and outcomes for global managers. Real-life cases and examples are used to illustrate these communication processes in the global business contexts followed by implications for future research.

专家简介：

Dr Yunxia Zhu (PhD in business discourse and communication from Australian National University) is Associate Professor in strategy and International Business at the University of Queensland Business School. She is also President of the Asian-Pacific Region for the Association for Business Communication. Well-trained in Harvard University and Oxford University negotiation programs, she teaches Business Negotiation and International Management for the MBA program. She is an award-winning researcher and educator. For example, she is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s Internationalisation award, 2011 Best Researcher Award by the Association for Business Communication, just to name a few. She was a visiting academic to Imperial College London, University of Michigan and Lund University Swiden.

Yunxia has an international reputation in cross-cultural management and communication. She has written two scholarly books and has published nearly 100 articles in prestigious international journals (e.g., Academy of Management Learning and Education, Asian Pacific Journal of Management, Journal of Business Ethics, Management International Review, Public Relations Review, Discourse and Society, Discourse & Communication, TEXT, Discourse Studies, etc.) and in book chapters in both management and communication fields. She serves on a number of editorial boards for both business and communication journals including Journal of World Business, Academy of Management Learning and Education, Academy of Management Discovery, Discourse and Communication, Management and Organization Review, and Public Relations Review. She also serves on the adversary board for the John Benjamins in the Pragmatics and Beyond New Series as an intercultural expert.

Yunxia is also actively engaged in consulting and executive training with industries, holding adjunct and honorary professorial positions with a number of Chinese universities (e.g., with the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics).